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b-belSafe-2-Go is the child harness that disguises as a cute cuddly backpack. The harness has a safety strap for parents and the line is retractable. Parents can keep toddlers safely next to them without looking like their child is wearing a leash.

Conceived in 2002 by Raymond Poirier, B-Bel began marketing in June 2004 and has already made remarkable inroads into the competitive toy market. In just six month of being in business, the company achieved $1 million in sales. The first products were Facemaker novelty toys, which have been described as ‘Mr. Potato Head™ meets the Rubic’s Cube™’ because you twist them to create all the 125 different faces.

Though the house line has evolved in the last year – moving from the Trading Spaces™ license to ABC’s Extreme Makeover: Home Edition™ and also introducing a non-licensed line of similar products called Dollhouse Decorator – it has been a leader from the start. Creative Child Magazine awarded its Top Toy of the Year Award 2004 to the Design and Redesign House, which also received the Canada Toy Testing Council 3-Star Rating 2004, the Parents’ Choice Recommended Fall 2004 award, and an MSNBC Tip Best of the Best Holiday Gift Guide listing. The Yard and Patio set has also been recognized, receiving the Creative Child Magazine Preferred Choice Award 2004. Quality of Life Omnimedia has awarded the full line including all houses, patio sets and room the 2005 Best of Year Award of Excellence.

Creative Child Magazine also awarded the Kids in the Kitchen line its Top Toy of the Year 2006 award.

B-Bel has attracted significant media attention for such a young company, appearing in media outlets such as Globe and Mail, Big Apple Parent, Toy Wishes, the Winnipeg Free Press, and CBC Newsworld.

B-Bel products are available in major toy and department stores throughout Canada and the US, in catalogs, and online. Visit the B-Bel web site to learn more about the variety of products available, for online suppliers, and for the retailers nearest you.